Sperry

For the holiday season, Sperry set out to spotlight its iconic boat shoes through a fresh, style-forward lens and partnered with Spark to lead a high-impact influencer campaign across Instagram and TikTok. Our goal: to fuse Sperry’s classic craftsmanship with a modern, seasonal aesthetic that would resonate across generations.

Spark curated a diverse lineup of fashion-forward creators who embodied Sperry’s blend of coastal-inspired design and timeless heritage. Each creator brought the holiday collection to life through cozy styling content and aspirational storytelling that emphasized comfort, safety, and effortless style.

With a strong dual-platform strategy across Instagram and TikTok, the campaign delivered scroll-stopping visuals and trend-aligned content that positioned Sperry as both a legacy brand and a holiday wardrobe essential. Spark helped drive cultural relevance and elevate brand perception, all while staying true to Sperry’s roots.