Reebok

For the highly anticipated second drop of Reebok’s unisex apparel and footwear collaboration with Milk, Spark was tapped as the lead agency to concept, execute, and oversee the full-scale creator strategy. Our team managed end-to-end influencer operations, from talent sourcing and contract negotiations to creative direction and content delivery.

We activated a diverse roster of top-tier creators across fashion, lifestyle, and fitness verticals to bring the collection’s bold, inclusive ethos to life. Each creator delivered high-impact, platform-native content that drove cultural relevance and brand affinity at scale.

Leveraging a cross-platform strategy across Instagram and TikTok, we engaged Reebok’s target demo authentically and helped position the collection as a must-have drop in the streetwear space. Spark ensured seamless coordination across all fronts, delivering a campaign that was not only visually compelling but also performance-driven.