Lucky Brand

For the holiday season, Lucky Brand tapped Spark to lead a multi-platform influencer campaign focused on two standout pillars of the collection: Cloud Soft and Giftables. Our mission was to capture the essence of cozy comfort and thoughtful gifting through a dual-platform strategy on Instagram and TikTok.

Spark activated a curated group of fashion-forward creators who embodied Lucky Brand’s warm, laid-back style. Each influencer produced high-quality, scroll-worthy content that showcased how Cloud Soft pieces could seamlessly transition from lounging at home to festive nights out. Simultaneously, they spotlighted their favorite Giftables, curated selections perfect for friends, family, and holiday moments.

With a mix of Reels, TikToks, and in-feed carousels, the campaign brought Lucky Brand’s holiday spirit to life, blending fashion and function in a way that resonated across audiences. The result was a seasonally rich, visually cohesive campaign that drove both engagement and purchase intent, while reinforcing Lucky’s position as a go-to for comfort and holiday style