Relatable
2024
Let's Get Deep
Overview
To amplify one of Relatable’s best-selling games, Let’s Get Deep, Spark partnered with the brand to lead a targeted TikTok campaign designed to spark conversation, connection, and sales, both online and in-store.
We curated a dynamic lineup of creators known for their humor, storytelling, and relationship-focused content, aligning perfectly with the game’s interactive, get-to-know-you format. Each creator delivered authentic, high-energy videos that brought the game to life in a way that felt native to the platform and highly shareable.
The campaign generated over 2M views, 100K likes, and more than 11K shares, driving real cultural buzz and helping convert interest into measurable retail lift. Spark turned Let’s Get Deep into a scroll-stopping moment on TikTok, fueling both brand love and consumer action.
Key Metrics:
Total Views: 2.4 M
Likes: 125,207
Comments: 632
Shares: 11,429
