KFC

To promote the introduction of Mike's Hot Honey Tenders, Spark partnered with KFC to execute a targeted TikTok campaign designed to drive foot traffic to restaurants. The campaign featured popular TikTok creator Joe Mele, who showcased the new menu item in an engaging and humorous video.

The content resonated with audiences, effectively highlighting the product's unique flavor profile and generating excitement. The campaign achieved significant reach and engagement, contributing to increased awareness and interest in the new offering.