Juicy Couture

For Juicy Couture’s bold and playful Summer campaign, Spark led a multi-platform influencer activation designed to capture the brand’s signature confidence, femininity, and unapologetic energy. With a focus on Instagram and TikTok, we brought together a vibrant cast of dynamic women aged 20–30 who authentically embodied the Juicy lifestyle.

The campaign spotlighted three key collections: the Zodiac line at Macy’s, the bridal capsule on JuicyCouture.com, and exclusive drops at JD Sports. Spark partnered with a curated roster of creators across fashion and lifestyle verticals, each selected for their ability to create content that was both aspirational and relatable.

From flirty fit checks to aesthetic transitions and storytelling moments, creators delivered visually stunning content that resonated with their audiences and amplified Juicy’s seasonal offerings. Through a strategic blend of Reels, TikToks, and carousel posts, Spark helped drive excitement, cultural relevance, and conversion, reasserting Juicy Couture’s place as a summer fashion staple.