Elias

To launch the latest model of the Ninja CREAMi Swirl, Ninja partnered with Spark and its client, Elias, known for his hilarious, offbeat content with his sidekick Bruce. We wanted to bring the product to life in a fun, unexpected way that felt native to the platform while showcasing the Swirl’s innovation.

Spark developed a TikTok-first strategy that leaned into Elias’ signature comedic tone, resulting in a standout piece of branded content that broke through the noise. The collaboration delivered big laughs, strong product integration, and a uniquely entertaining approach that quickly made waves across the app.

The campaign was a major win for both Elias and Ninja, not just in performance but in originality as well, cementing it as one of the brand’s more memorable and talked-about creator collaborations to date.