AreYouKiddingTV

To drive awareness for its fan-favorite Baja Blast line, Mountain Dew partnered with Spark and their client, AreYouKiddingTV, to lead the campaign strategy and execution on TikTok. The goal: deliver high-impact content that resonated with Gen Z and young millennial audiences through humor, energy, and brand-aligned storytelling.

Spark orchestrated a three-post TikTok activation featuring AreYouKiddingTV’s signature content, seamlessly integrating Mountain Dew’s Baja Blast into the narrative. The content struck the perfect balance between entertainment and product integration, earning enthusiastic engagement from fans and reinforcing brand relevance in a crowded social space.

The results were significant: over 8M views, 630K likes, and more than 13K saves, proving the power of creator-led storytelling on TikTok. Spark and AreYouKiddingTV helped turn a limited-time flavor into a full-blown cultural moment.